Tiffany uses same-sex couple in ad. Who’ll follow?


Source: National Jeweler
Author: Michelle Graff

January 12, 2015

As part of the company’s new campaign offering a modern take on love, Tiffany’s will debut its first advertisement featuring a gay couple this spring.

New York–Tiffany & Co. is set to debut its first advertisement featuring a gay couple this spring, part of the venerable 178-year-old retailer’s take on modern love.

Called “Will You?” and shot by fashion photographer Peter Lindbergh, the spring 2015 campaign takes a “truly modern look at love, the proposal and marriage,” Tiffany said.

It features seven different scenes of couples.

The ad with the same-sex couple–which the retailer publicly has confirmed is its first–has two men who are not models but, rather, a real-life couple. It shows them sitting together on a New York City stoop and the text reads, “Will you promise to never stop completing my sentences or singing off-key, which I am afraid you do often? And will you let today be the first sentence of one long story that never ever ends? Will you?”

Tiffany said the scenes depicted in “Will You?” are meant to convey the idea that they were captured at that moment in time when the couple realized they were meant to be together forever.

The New York-based jeweler joins the growing list of companies, both in and outside the jewelry industry, now openly marketing to the LGBT community. Family-owned chain Rogers & Hollands, for example, added Rony Tennenbaum’s line of wedding jewelry geared toward the LGBT community to the inventory of two Chicago-area stores this past spring, following Ben Bridge Jeweler, which added Tennenbaum’s line to some of its stores in July 2013.

In addition to the gay couple, there are more traditional couples in the Tiffany campaign–young and just starting out–as well as a couple that already has a child together by the time they reach their wedding day, a nod to the growing number of people who are choosing to have children outside of marriage.

“These impactful scenes convey that modern love is not linear and that true love comes in a variety of forms,” Tiffany said. “These couples represent the spectrum of people who visit Tiffany every day to find that uniquely symbolic ring, the ultimate expression of love.”

“Will You?” is a global campaign that will use digital, video and social components. It is set to debut in the spring.


‘Princie Diamond’ expected to fetch $30-$40M

‘Princie Diamond’ expected to fetch $30-$40M

Source: The National Jeweler

The “Princie Diamond” has passed through the hands of royalty as well as one of the world’s top jewelry auction houses. This month, it will appear at auction for the second time at Christie’s in New York. Photo credit: Christie’s Images Ltd.

New York–Christie’s New York is poised to sell the largest fancy intense pink Golconda diamond ever offered at auction when the “Princie Diamond” goes up for bid on April 16.

The Princie is a 34.65-carat fancy intense pink cushion-cut diamond whose origin can be traced to the ancient Golconda mines in south central India. The stone was first recorded as belonging to the royal family of Hyderabad, who ruled one of the wealthiest provinces of the Mughal Empire.

First offered at auction in 1960 by the Nizam of Hyderabad, the London branch of Van Cleef & Arpels purchased the Princie Diamond for £46,000 (approximately $69,588 in today’s currency). The diamond got its name at a party at Van Cleef’s Paris store, where it was christened in honor of the 14-year-old Prince of Baroda, who attended the gathering.

This is the first time in 50 years that the diamond has appeared at auction, and Christie’s expects it to “achieve in the region of $30 million to $40 million.”

“One of the largest and finest pink diamonds in the world, the Princie Diamond carries a fabulous provenance. The rich history, combined with its rare pink hue, conveys a special charm, which will speak to all collectors in the world seeking the best of the best in gemstones,” said Francois Curiel, chairman of Christie’s jewelry department.

The Princie Diamond is part of Christie’s sale of Magnificent Jewels, which will offer nearly 300 pieces, from colored and colorless diamonds to gemstones, natural pearls and signed vintage jewelry.

Source: The National Jeweler


Company drops attempt to block Ekati sale

Courtesy of National Jeweler


Toronto –The $500 million deal that would transfer ownership of Canada’s Ekati Diamond Mine from BHP Billiton to Harry Winston Diamond Corp. is free to proceed, Harry Winston announced Monday.

According to a news release from Toronto-based Harry Winston, C. Fipke Holdings Ltd. discontinued the lawsuit filed just a few weeks ago against Harry Winston, BHP Billiton Canada Ltd., Stuart Blusson and Archon Minerals that attempted to block the sale of the mine.

Harry Winston and BHP Billiton announced in November that BHP Billiton, which had expressed its desire to exit the diamond business, would be selling its Canadian diamond mining operations as well as its sorting and sales facilities in Yellowknife, Northwest Territories and Antwerp to Harry Winston in a deal worth half a billion dollars.

BHP Billiton was under contract to offer its minority joint venture partners the right of first refusal on its mining operations before selling them to Harry Winston. One of those partners, C. Fipke Holdings Ltd., objected to the sale. (Blusson and Archon Minerals are the other minority joint venture partners.)

Fipke alleged that Harry Winston’s debt financing arrangements for the acquisition interfered with its ability to arrange financing and wanted a court order prohibiting the purchase unless and until BHP Billiton gave it a revised offer.

The dropping of the lawsuit clears the way for the deal to proceed, though it still is subject to satisfaction of closing conditions, including regulatory approvals. A Harry Winston spokesperson told National Jeweler in mid-January that they expect the sale to close in two to three months’ time.

Harry Winston is a company in the midst of major changes as it transitions from being a diamond miner and retailer into solely a mining company.

In addition to its acquisition of BHP Billiton’s diamond business, the company is rumored to be a frontrunner to buy partner Rio Tinto out of the Diavik Diamond Mine. The two companies currently operate Diavik as a joint venture that is 60 percent owned by Rio Tinto, with remaining 40 percent owned by Harry Winston.

Harry Winston also recently announced a deal to sell its retail division to the Swatch Group in a $1 billion deal.

De Beers: Rough prices to continue to rise

We publish courtesy of: National Jeweler


Mumbai–Diamond Trading Co. (DTC) Managing Director Varda Shine told Reuters that rough diamond prices will keep climbing in 2011 due to increased demand from the world’s largest diamond-consuming market, the United States, as well as a growing desire for diamonds in India and China.

But prices won’t climb as steeply as they did in 2010, she said. De Beers previously reported that rough diamond prices shot up 27 percent last year after a significant decline in 2009 due to the global economic crisis and subsequent drop in demand.

In the same interview, Shine, who heads De Beers’ rough sales and marketing arm, said that diamond jewelry demand in the United States is expected to increase a modest 5 percent this year as the employment situation improves and the American economy resumes growth.

In the world’s second-largest market for diamond jewelry, Japan, demand is expected to decline slightly as the nation struggles to recover from the devastating earthquake and tsunami that ravaged it last month, she said. Increases in demand for diamond jewelry in China and India are expected to balance out any declines in Japan.

Shine also noted that demand for rough is expected to outpace supply in the next five to 10 years due to the lack of new mine finds and continual growth in India and China.

TanzaniteOne eyeing tsavorite mine in Tanzania

We publish courtesy of National Jeweler

Arusha, Tanzania—TanzaniteOne Limited, the world’s largest miner and supplier of rough tanzanite, is working toward opening a tsavorite mine not far from its existing mining operation.

Earlier this month, the company announced its first Joint Ore Reserve Committee (JORC) compliant Resources Statement for the tsavorite project in the Manyara region of northeast Tanzania, about 20 kilometers (about 12.5 miles) from its tanzanite mine. The project has a total indicated resource of 1.4 to 3.5 million carats of tsavorite.

“Having successfully delineated a maiden resource to JORC compliant standards, we shall now work towards establishing an economic model for a potential tsavorite mine. We expect to provide a further resource update during the second quarter of 2011 following the next phase of the bulk sampling program scheduled in the coming months,” TanzaniteOne Chief Executive Officer Bernard Olivier said in news release.

Another resource statement on the project is expected in the second quarter of 2011, after the company does it second phase of bulk sampling. The current statement is based on work conducted up to Dec. 29 and covers about 50 percent of the project.

A brilliant green gemstone, tsavorite is a variety of grossular garnet first discovered in 1968 in Lemshuku, Tanzania. In 1974, Tiffany & Co. introduced this gemstone to the world, dubbing it “tsavorite” after the nearby Tsavo National Park game reserve in Kenya. The per-carat price of tsavorite is about two to four times higher than tanzanite but roughly a quarter the price of an emerald.

GIA’s lab receiving HPHT diamonds up to 18 cts

We publish courtesy of National Jeweler

Photo by: GIA

New York — The Gemological Institute of America (GIA) has noted an uptick in the number of 5- to 10-carat high-pressure, high-temperature (HPHT) treated type IIa diamonds, the lab reported in the latest edition of its Gems & Gemology eBrief.

Authored by Wuyi Wang of GIA Laboratory, New York, the report says the New York lab has examined an increasing number of these larger treated diamonds in recent weeks, with some of the stones weighing more than 10 carats. This included an 18.12-carat diamond that was color graded F. Careful spectroscopic analysis provided confirmed that this big stone was HPHT treated.

The eBrief goes on to state that it is “somewhat unusual” to see larger HPHT-treated diamonds, because HPHT annealing is more likely to damage the diamond and so isn’t typically used on larger stones. It is unclear if this is a new trend or just a few isolated stones, but GIA theorizes that one possible explanation for the larger HPHT-treated diamonds is that more suitable starting materials have become available in the market.