H.Stern Opens Its Store in London



Author: Jeff Miller

RAPAPORT… H.Stern opened its first stand-alone jewelry boutique in the U.K. on Sloane Street in London. H.Stern is also located at Harrods in the fine jewelry room.

“We chose Sloane Street because it is the home of international brands, while being at the heart of a luxury residential community which maintains a local, friendly atmosphere,” said Roberto Stern, the president and creative director of H.Stern Jewelers.

The new H.Stern boutique showcases the brand’s  signature jewelry collections such as Stars (Stern means star in German and is H.Stern’s visual icon), Fluid Gold, Moonlight and Copernicus.

The space covers 156 square meters and incorporates what the retailer considered to be elegant curves for its furniture and interior design, to reveal a feminine silhouette of the “S” in the H.Stern logo. The curves also reflect the shapes featured in natural landscapes and are frequently used as a source of inspiration for the brand’s collections.

H.Stern’s  customer consultation areas throughout the boutique feature wood-finished linings, subtle lighting, fabric panels and decorative mirrors. Images arranged on the walls ease the customer into the H.Stern universe by depicting highlights of the collections’ creation processes, its workshops and creative partnerships, according to the retailer.


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