We publish courtesy of Diamond World
Swarovski Gems™ hosts fashion show for the launch
Swarovski Gems™ hosted an event to unveil its Pure Brilliance Cut Swarovski Zirconia-laser engraved, with guest of honour – Minisha Lamba. The company showcased its new creation with a fashion show featuring Bollywood celebrities and supermodels, displaying the innovative and creative designs on gold jewellery with Pure Brilliance Cut Swarovski Zirconia-Laser Engraved.
The creations that poured on the ramp were from the stables of top jewellers as well as Swarovski Gem Visions 2011 Indian designers and jewellers – Queenie Dhody, Farah Khan Ali, Srinivasan (Emerald Jewel Industry), Shoor Brothers (Surya Golds), Sangeeta Dewan (Titan Industries), Gunjan Suri (Shrenuj & Company), Sushil Solanki (Sangam Chains) and Naraen Tejwani (Gunjan Jewels). The show saw an audience with celebrities and the gem and jewellery. Mr Rajendra Jain, head of India operations, Swarovski Gems™ said, “The recently introduced Pure Brilliance Cut is the latest proof of Swarovski Gems™’s ongoing quest for innovation, in the science of precision cutting and excellence. For the first time in history, Swarovski has applied ideal diamond cut standards to Zirconia, creating an entirely new dimension of excellence for this exciting stone”.