Mouawad partners with celebs Kardashian, Simpson

The following article is published courtesy of National Jeweler

New York–Celebrity jewelry collaborations have been around for years, but they have been springing up like gangbusters lately, with everyone from big-screen stars Angelina Jolie and Brad Pitt to reality show names from the Real Housewives franchise getting involved within the last six months alone.

Among the latest partnerships to be announced are two involving jewelry designer Pascal Mouawad, who is collaborating with singer/actress Jessica Simpson and reality TV star Kim Kardashian.

Details for the Kardashian collaboration have yet to be announced, but it seems that Kim is stepping out on her own for this one. Interestingly enough, less than a month ago, Los Angeles-based Virgins, Saints and Angels announced that Kardashian and her sisters, Kim and Khloe, all of Keeping Up With the Kardashians reality show fame, had designed a sterling silver and bronze collection in collaboration with the brand, with pieces set to hit retail stores in April.

Meanwhile, Mouawad has also struck an exclusive licensing agreement with the Camuto Group, the master licensee for the Jessica Simpson Collection, a lifestyle brand consisting of everything from apparel and shoes, to handbags, luggage and jewelry.

Under the terms of the agreement, Mouawad will design, develop, produce and distribute a line of fashion watches for the Jessica Simpson Collection, a move that will mark the 21st product category for the Jessica Simpson brand.

The debut collection will include 35 designs that speak to Simpson’s personal style, with pieces ranging from classic leather and menswear styles to fashion-forward, jewelry-inspired timepiece designs. Retail prices will range from $60 to $250, and the collection will launch for fall 2010 at upper-tier department stores, specialty stores and select online stores, including, the company said.

Past Mouawad celebrity jewelry collaborations include partnerships with model and television host Heidi Klum, her husband, recording artist Seal and, more recently, fashionista Nicole Ritchie on her House of Harlow line, model Erin Wasson on her Low Luv line and music producer Jermaine Dupri on his Nu Pop Movement watch collection.


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